Revenue Management Academy

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The Revenue Management Academy was developed with the mission of being a recognized source of knowledge and an inspiring force for the Hotel industry.
The focus of the Revenue Management Academy is the development of professionals in the active, in the Hospitality area and / or future professionals in this area, whose passion is the Hotel industry.


The specialized training portfolio covers the following areas:

  1. Revenue Management
  2. e-Commerce
  3. Digital Marketing



Our team of trainers, highly specialized in Revenue Management and currently active in the most diverse international Hotel brands, will provide a level of knowledge that is not yet available in the training market in Portugal.
With this in mind, we have developed a training platform for Revenue Management, Global Sales and Digital Marketing and Distribution, based on the knowledge acquired over more than a decade in the most diverse Hotel brands with a dominant position in the global market.



The Revenue Management Academy (RMA) provides on-site training on Revenue Management, Electronic Distribution and Digital Marketing for Hotels.

The Revenue Management Academy is presented with 15 diferent courses, the initiation training has a duration of 1 day (8 hours) and the advanced training of 5 days (30 hours).

Initiation Training

1. Introduction to RM
2. Importance and implementation of Forecasting / Forecasting
3. MIS & Targeting
4. Principles of price strategy (b2c, b2b, b2b2c, …)
5. Principles of Distribution (content)
6. Introduction to e-Commerce in Hotel Management
7. Digital Marketing
8. The Role of OTA’s & TPI’s in the distribution
9. Global Distribution Systems (GDS)
10. Digital Marketing II

Advanced Training

1. RM and Digital Performance for General Directors
2. RM and Digital Performance for Commercial Departments
3. Customer loyalty through digital marketing
4. Pricing Strategy and Distribution Channels
5. Advanced Certification in RM and Digital Marketing

This training offer is intended for Hospitality professionals or future professionals in the area of Tourism and Hospitality, aiming to provide the necessary update to the knowledge previously acquired, indispensable for the creation of the adequate strategies in response to the constant economic and financial changes.
The entire training offer will include simultaneous knowledge of the latest Online Sales (GDS, OTA’s, …) and Digital Marketing (SEO, SEM, …) tools.

“Focused on providing ongoing training for CEOs, Sales & Marketing professionals, Front Office & Reservations and, above all, ensuring that the knowledge and skills acquired can provide them with the desired career development, RMA is on the market also focused on providing future professionals with the knowledge and skills that will allow them to enter the labour market, and for that purpose, a platform for partnerships.”

Rudi Azevedo
(Managing Partner@ RM Academy)