Training Details

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Training Informations

  • Date:4th of July, 2020
  • Schedule:9:30 a.m - 6:30 p.m
  • Location:Porto, Portugal
  • Price: 189,00 + IVA

Revenue Management 360

Rita Silva Initiation, North

The trainings carried out by RM Academy are developed through a collaboration with OTA Insight’s rate shopper, RMS Climber and Sihot’s PMS. These strategic partnerships provide the development of training in a more practical context through the application of reference software in the current hotel market. The use of hotel management tools provides trainees with an aptitude for analysis and efficient performance, as the current market lacks. The training shows a mostly practical character, in order to consolidate all the knowledge acquired. The trainers are all active in the most prestigious international brands in Europe, Asia and America and occupy important positions in these same companies.

Topics to be addressed:

    • Revenue Management in Hospitality – approach, history and trends
    • Revenue Manager Tasks
    • The Fundamentals/Pillars of RM
    • Importance of Revenue Management for Hospitality Professionals
    • Importance of segmentation and sub-segmentation
    • Process and importance of the correct implementation of a segmentation strategy
    • Different types of segments / performances / strategies
    • How to improve segment performance by geographic markets
    • Analyzes to be carried out and indicators to be taken into account for the correct development of a forecast
    • Type of report to use and what type of information to remove
    • Market Share – ARI / MPI / RGI – STR Global
    • Relevant KPI’s in monitoring the RM strategy
    • The importance of collecting, analyzing and processing data
    • How to define CompSet and how to get around your strategies
    • How to define the most effective pricing strategy
    • Processes for defining a Revenue strategy
    • “Road Map” for a correct forecast and control of the implemented strategy
    • Yield process in Revenue Management – tactics and techniques
    • Distribution
    • Practical RM tools

Recommended for:

  • Managers who are responsible for optimizing revenues at the level of the Accommodation, Sales & Marketing and General Management Department
  • Professionals looking to develop their RM and Distribution skills in Hospitality

Training includes:

  • Course material
  • Participation Certificate

Training day:
4th of July, 2020

9:30 a.m to 6:30 p.m

Porto, Portugal

Rita Silva

  • Currently working at the Sales Department at Sofitel London
  • Professional experience in several renowned groups, such as Accor Hotels, Sofitel, Jase Hotels & Resorts and Relais & ChÂteaux
  • Graduated in Hotel Management from the European University of Lisbon, she also holds an Executive Master in Sales from the same institution of Higher Education