Course Details

Home   /   Introduction to Revenue Management, Forecast & Distribution (8 Hours)

Course Information

  • Start:22 of September of 2018
  • Saturday:9:30 a.m - 1:00 p.m / 2:30 p.m - 7:00 p.m
  • Location:Coimbra
  • Price: 199.00

Introduction to Revenue Management, Forecast & Distribution (8 Hours)

Rudi Azevedo Initiation

Topics to be addressed:

  • Revenue Management in Hospitality – approach, history and trends
  • Revenue Manager Tasks
  • The Fundamentals/Pillars of RM
  • Importance of Revenue Management for Hospitality Professionals
  • What to Forecast, When, How and Why?
  • Steps to improve Forecasting
  • Forecasting – What sources to use?
  • Forecasting, Control Mechanisms and Availability Constraints
  • Forecast Models
  • No-show, Uncertainty of Arrivals and Cancellations – consequences and mechanisms of anticipation
  • PMS Information
  • Internal & External Factors to consider
  • Reports & KPIs
  • Search Indicators
  • Stages of Market Segmentation, Positioning and Objectives
  • Segmentation of Groups vs Segmentation of Individuals
  • Customer Segmentation & Segment Search Tracking Mechanisms
  • Hierarchy of Value by Customer and Market Typology
  • Targeting Evaluation
  • Examples of Targeting Models

Recommended for:

  • Managers who are responsible for optimizing revenues at the level of the Accommodation, Sales & Marketing and General Management Department
  • Professionals looking to develop their RM and Distribution skills in Hospitality

Training includes:

  • Course material
  • Coffee Break
  • Course Certificate

Training day:
22 September 2018 9:30 a.m. to 1:00 p.m. and 2:30 p.m. to 7:00 p.m.

Location:
Coimbra – Hotel D. Luís