Course Details

Home   /   Introduction to Revenue Management, Forecast & Pricing (8 Hours)

Course Information

  • Start:7 December 2019
  • Saturday:9:30 - 13:00 / 14:30 - 19:00
  • Location:Hotel D. Luís - Coimbra
  • Price: 175,00 + IVA

Introduction to Revenue Management, Forecast & Pricing (8 Hours)

To be defined Initiation

Topics to be addressed:

    • Revenue Management in Hospitality – approach, history and trends
    • Revenue Manager Tasks
    • The Fundamentals/Pillars of RM
    • Importance of Revenue Management for Hospitality Professionals
    • What to Forecast, When, How and Why?
    • Steps to improve Forecasting
    • Forecasting – What sources to use?
    • Forecasting, Control Mechanisms and Availability Constraints
    • Forecast Models
    • No-show, Uncertainty of Arrivals and Cancellations – consequences and mechanisms of anticipation
    • PMS Information
    • Internal & External Factors to consider
    • Reports & KPIs
    • Search Indicators
    • Stages of Market Segmentation, Positioning and Objectives
    • Segmentation of Groups vs Segmentation of Individuals
    • Customer Segmentation & Segment Search Tracking Mechanisms
    • Hierarchy of Value by Customer and Market Typology
    • Targeting Evaluation
    • Examples of Targeting Models
    • Price Concepts
    • Price Concept Evolution
    • Price Goals & Influencing Factors
    • The Value Proposition of Dynamic Pricing
    • Discrimination over the Price and Product Differentiation
    • Price Typology vs Dynamic Price Management
    • Model Importance of the Dynamic Price and its applications
    • GOPPAR – Details & Calculation

Recommended for:

  • Managers who are responsible for optimizing revenues at the level of the Accommodation, Sales & Marketing and General Management Department
  • Professionals looking to develop their RM and Distribution skills in Hospitality

Training includes:

  • Course material
  • Coffee Break
  • Course Certificate

Training day:
7 December 2019 9:30 a.m. to 1:00 p.m. and 2:30 p.m. to 7:00 p.m.

Location:
Hotel D. Luís – Coimbra