Training Details

Home   /   Introduction to Revenue Management, Forecast & Pricing (8 Hours)

Training Informations

  • Start:19 September 2020
  • Saturday:9:30 - 13:00 / 14:00 - 18:00
  • Location:The Vine Hotel – Funchal, Madeira
  • Includes:1 coaching session*
  • Price: 189,00 + IVA

Introduction to Revenue Management, Forecast & Pricing (8 Hours)

Rudi Azevedo Initiation, Islands

RM Academy trainings are developed with the cooperation of OTA Insight and Climber entities. The union with these strategic partnerships, provides the elaboration of a training in a more practical range through the application of reference software in the present hotel industry. The practice of hotel management tools gives trainees an ability for analysis and efficient performance, as the current industry lacks. The trainings show a predominantly practical nature, in order to consolidate all the knowledge throughout the training itself.

Topics to be addressed:

    • Revenue Management in Hospitality – approach, history and trends
    • Revenue Manager Tasks
    • The Fundamentals/Pillars of RM
    • Importance of Revenue Management for Hospitality Professionals
    • What to Forecast, When, How and Why?
    • Steps to improve Forecasting
    • Forecasting – What sources to use?
    • Forecasting, Control Mechanisms and Availability Constraints
    • Forecast Models
    • No-show, Uncertainty of Arrivals and Cancellations – consequences and mechanisms of anticipation
    • PMS Information
    • Internal & External Factors to consider
    • Reports & KPIs
    • Search Indicators
    • Stages of Market Segmentation, Positioning and Objectives
    • Segmentation of Groups vs Segmentation of Individuals
    • Customer Segmentation & Segment Search Tracking Mechanisms
    • Hierarchy of Value by Customer and Market Typology
    • Targeting Evaluation
    • Examples of Targeting Models
    • Price Concepts
    • Price Concept Evolution
    • Price Goals & Influencing Factors
    • The Value Proposition of Dynamic Pricing
    • Discrimination over the Price and Product Differentiation
    • Price Typology vs Dynamic Price Management
    • Model Importance of the Dynamic Price and its applications
    • GOPPAR – Details & Calculation

Recommended for:

  • Managers who are responsible for optimizing revenues at the level of the Accommodation, Sales & Marketing and General Management Department
  • Professionals looking to develop their RM and Distribution skills in Hospitality

Training includes:

  • Course material
  • Coffee Break
  • Participation Certificate
  • 1 free coaching session – after training
  • * free Skype session with a maximum of 3 hours or presential with a fee to apply

Training day:
19 September 2020 9:30 a.m. to 1:00 p.m. and 2:00 p.m. to 6:00 p.m.

The Vine Hotel – Funchal