Topics to be addressed:

• • Revenue Management in Hospitality – approach, history and trends
  • Revenue Manager Tasks
  • The Fundamentals/Pillars of RM
  • Importance of Revenue Management for Hospitality Professionals
  • What to Forecast, When, How and Why?
  • Steps to improve Forecasting
  • Forecasting – What sources to use?
  • Forecasting, Control Mechanisms and Availability Constraints
  • Forecast Models
  • No-show, Uncertainty of Arrivals and Cancellations – consequences and mechanisms of anticipation
  • PMS Information
  • Internal & External Factors to consider
  • Reports & KPIs
  • Search Indicators
  • Stages of Market Segmentation, Positioning and Objectives
  • Segmentation of Groups vs Segmentation of Individuals
  • Customer Segmentation & Segment Search Tracking Mechanisms
  • Hierarchy of Value by Customer and Market Typology
  • Targeting Evaluation
  • Examples of Targeting Models
  • Price Concepts
  • Price Concept Evolution
  • Price Goals & Influencing Factors
  • The Value Proposition of Dynamic Pricing
  • Discrimination over the Price and Product Differentiation
  • Price Typology vs Dynamic Price Management
  • Model Importance of the Dynamic Price and its applications
  • GOPPAR – Details & Calculation

Recommended for:

• Managers who are responsible for optimizing revenues at the level of the Accommodation, Sales & Marketing and General Management Department
• Professionals looking to develop their RM and Distribution skills in Hospitality

Training includes:

• Course material
• Coffee Break
• Course Certificate

Training day:
23 March 2019 9:30 a.m. to 1:00 p.m. and 2:30 p.m. to 7:00 p.m.

Location:
Penina Hotel & Golf Resort – Portimão