Trainings

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RM and Digital Performance for General Directors 689.00

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RM and Digital Performance for Commercial Departments 489.00

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Pricing Strategy and Distribution Channels 689.00

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Customer Loyalty Through Digital Marketing 689.00

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Advanced Certification in RM and Digital Marketing 689.00

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Forecasting & Segmentation 189.00

Initiation

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Principles of the Price Strategy (b2c, b2b, b2b2c, …) 189.00

Initiation

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Principles of Distribution 189.00

Initiation

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Introduction to e-Commerce in Hotel Management 189.00

Topics to be addressed: Distribution Models & Technologies The Habits of the Client (research, advance, tips) Optimization of Distribution Channels KPI’s Reserves and Distribution Channels Distribution Process and Analysis Price and Distribution Channels Different Channels and Price Models Recommended For: Managers who are responsible for optimizing revenues at the level of the Accommodation, Sales & […]

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The Role of OTA’s & TPI’s in Distribution 189.00

Topics to be addressed: Third Party Intermediaries – Importance OTA – contracting models “Billboard” – reality or myth? Third Party Channels – B2B or B2C TPI – Mobile Conversion Rate – Converting Inquisitive Customers OTA’s and Metasearch Recommended For: Managers who are responsible for optimizing revenues at the level of the Accommodation, Sales & Marketing […]

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Global Distribution Systems (GDS) 189.00

Topics to be addressed: GDS and its understanding Types of GDS GDS – trends GDS – market share How to succeed in GDS Recommended For: Managers who are responsible for optimizing revenues at the level of the Accommodation, Sales & Marketing and General Management Department Professionals looking to develop their RM and Distribution skills in […]

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Digital marketing 189.00

Topics to be addressed: Digital Presence of a Hotel Digital Marketing – The Future Today Market Analysis & Attraction Factors Disclosure Options Costs & ROI Search Engine Optimisation (SEO) Search Engine Marketing (SEM) Recommended For: Managers who are responsible for optimizing revenues at the level of the Accommodation, Sales & Marketing and General Management Department […]

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Digital Marketing II 189.00

Topics to be addressed: Video Marketing Display ads Email Marketing Content Marketing Perception of Online Dissemination Networks Hotel Website Perception Good practices for Site Management Website – Digital Brochures or e-Commerce Recommended For: Managers who are responsible for optimizing revenues at the level of the Accommodation, Sales & Marketing and General Management Department Professionals looking […]

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